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Business

Marketing & Social Media Courses

Explore Upskilled’s Marketing and Social Media courses to master digital marketing, social media strategy, and brand management. Elevate your career with industry-recognised qualifications and practical skills.

$97k+
Annual salary, full time
4,300
Annual employment growth
72%
of the workforce hold a certificate III or higher
Browse courses
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Join over 42,000 Aussies who have had success with Upskilled

Highly Recommend

I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.

Well organised and great support

I had a great experience with the Upskilled team throughout my time with the course. They make all the course work and support easy to access and help is always available when needed.

I had the pleasure of receiving support throughout my time with the course, from Sarah Marshall, who was always happy to help any time it was required.

Supportive and informative

I have commenced studying Diploma of Leadership and Management. My Course Coordinator Sarah has been very approachable, prompt in answering queries, and providing relevant information and documentation for RPL process.

Diploma of Leadership & Management simplified

I enrolled in the Diploma of Leadership & Management, before i had trouble with completing the assignments and Sarah has been very helpful to help design a winning process. Thank you

Industry Outlook

Studying marketing and social media is essential for those looking to make a significant impact in the digital world. These courses provide you with the skills to create compelling campaigns, engage audiences, and build strong brand identities. By pursuing education in marketing and social media, you're not just acquiring new skills – you're positioning yourself to drive business growth, influence consumer behaviour, and stay ahead in a fast-paced industry.


Pathways to Digital Success

Marketing and social media skills are highly sought after across all industries, making them key to career advancement. A solid foundation in these areas can lead to roles that shape brand strategies, manage online communities, and influence the digital landscape. Marketing and social media courses offer you the opportunity to develop these crucial skills, positioning you for growth and success in your career.


Mastering In Demand Skills

The demand for skilled marketing and social media professionals is at an all-time high, with businesses seeking individuals who can navigate digital platforms, create engaging content, and implement data-driven strategies. In today’s digital-first world, the ability to adapt to new trends and technologies is crucial. By developing these skills through marketing and social media courses, you become a valuable asset, ready to seize the vast opportunities in this thriving sector.

Building Brands and Driving Engagement

Effective marketing and social media strategies are at the heart of building successful brands and driving customer engagement. Businesses recognise the importance of having a strong digital presence, which is why skilled marketers and social media experts are in high demand. By enrolling in these courses, you're investing in your future and equipping yourself with the tools needed to create impactful campaigns and lead in a competitive digital landscape.

Staying Ahead in the Digital Age

As the digital landscape evolves, so does the need for innovative marketing and social media strategies. By studying these fields, you ensure that you stay ahead of the curve, equipped with the latest knowledge and techniques to succeed in a rapidly changing environment. Your investment in education today prepares you for the challenges and opportunities of tomorrow’s digital world.

Discover why business is one of the most dynamic and rewarding fields to pursue a career in:

Productivity

12% Increase

over the next few years
Career Growth

Long Term

for Individuals
Qualifications

14+

Nationally Recognised

FAQs - Marketing and Social Media Courses

Your choice of marketing course should align with your career objectives:

Selecting the right course depends on whether you want to specialise in social media, branding, content marketing, or a broader digital marketing role.

Yes! Many marketing courses, including the Diploma of Marketing & Communication and Certificate IV in Marketing & Communications, provide nationally recognised qualifications that validate your expertise in areas such as:

  • SEO and content marketing
  • Social media management
  • Digital marketing strategies

These credentials enhance your resume, demonstrating your skills to employers and increasing your competitiveness in the job market.

Most marketing courses are beginner-friendly and do not require prior experience. For example:

Familiarity with digital platforms like Facebook, Instagram, and LinkedIn can be helpful, but many courses start with the basics.

Marketing courses are designed to be highly interactive, featuring:

  • Live sessions and discussion forums for collaborative learning
  • Hands-on projects and campaign development for real-world experience
  • Platform-specific training (e.g., LinkedIn Marketing, Facebook Marketing, YouTube Marketing)

These interactive elements help learners apply marketing strategies effectively in professional settings.

If you want to specialise in social media management, the Social Media Marketing course is ideal, covering:

  • Content creation and audience engagement
  • Platform management for Facebook, Instagram, LinkedIn, and YouTube
  • Social media analytics and advertising

For platform-specific expertise, courses like LinkedIn Marketing or Facebook Marketing offer deeper insights into running targeted campaigns and analysing performance metrics.

Reputable courses like the Social Media Strategy course and Diploma of Marketing & Communication are regularly updated to reflect:

  • Changes in social media algorithms
  • New marketing tools and platforms
  • Evolving consumer behaviours

Checking course descriptions, accreditation details, and student reviews can help verify content relevance and industry alignment.

Yes! Marketing skills are highly transferable across industries such as:

  • E-commerce and retail
  • Healthcare and finance
  • Hospitality and entertainment

Courses like the Certificate IV in Marketing & Communications and Personal Branding course teach skills that apply to digital strategy, brand management, and customer engagement, making them useful for career changes.

Upskilled’s online marketing courses stand out due to:

  • Nationally recognised qualifications – The Diploma of Marketing & Communication and Certificate IV in Marketing & Communications are accredited and aligned with industry standards.
  • Flexible online study – Courses are designed for self-paced learning, making it easy to balance study with work or personal commitments.
  • Industry-relevant content – Course material is regularly updated to reflect the latest digital marketing trends, including SEO, social media strategy, and content marketing.
  • Practical, hands-on learning – Courses include real-world projects, case studies, and interactive exercises to build a strong marketing portfolio.
  • Expert trainer support – Students receive guidance from experienced marketing professionals who provide insights and feedback.

These features ensure students graduate with practical skills and recognised credentials, increasing their employability in the competitive marketing industry.

A marketing qualification can lead to roles such as:

  • Social Media Manager – Managing content, campaigns, and engagement strategies.
  • Digital Marketing Specialist – Executing paid and organic digital strategies.
  • Content Strategist – Developing brand storytelling and SEO-driven content.
  • Brand Manager – Overseeing brand identity and audience perception.
  • SEO Analyst – Optimising websites for search engine rankings.

These roles are essential for building brand presence and business growth in today’s digital landscape.

Upskilled provides comprehensive support, including:

  • Experienced trainers to guide your learning.
  • Student support teams for assistance with coursework.
  • Interactive learning resources such as case studies and live discussions.

This ensures students have the tools and support needed to succeed in their marketing careers.