Short Course in Social Media Strategy
Course Overview
If you want to learn how to plan, design, and execute successful social media campaigns, the self-paced Social Media Strategy short course from Social Media College is perfect for you. Partnered with Social Media College, Upskilled offers this practical course to help you gain essential skills for a successful career in social media.
What you will learn
Whether you're an influencer looking to boost your community engagement or a business owner wanting to expand your digital presence, this short course will have you create new opportunities that can help improve revenue across a variety of marketing channels. You'll learn to:
- Identify your target audience and objectives for social media campaigns
- Choose the right platforms that deliver maximum results
- Craft effective social media strategies that produce successful outcomes
- Utilise paid ads and influencers to meet campaign objectives
- Implement social media strategies using set budgets
Studying with Upskilled
What's Included?
By choosing Short Course in Introduction to Community Services, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
Course Modules
To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
Understand and learn how to build a clear strategy will strengthen your social media.
Conduct a social media audit and use a brand and SWOT analysis to clarify your current state.
Align your strategy with your business, define and create goals , set objectives and KPIs.
Identify buyer segments, create personas using demographics and data.
Identify your audience channels, the platform purpose, performance and costs.
Content categories, purpose, topics, formats, repurposing and scheduling.
Collaboration opportunities, influencer partnerships, community management.
Paid advertising, budgeting, resourcing, implementation and management tools.
Data metrics, tracking expenses, analysis and insights, performance reports.
Payment Options
Hear from our past students
I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.
Excellent Opportunity to gain Knowledge for Business Administration Certification III
I have commenced studying Diploma of Leadership and Management. My Course Coordinator Sarah has been very approachable, prompt in answering queries, and providing relevant information and documentation for RPL process.
I enrolled in the Diploma of Leadership & Management, before i had trouble with completing the assignments and Sarah has been very helpful to help design a winning process. Thank you
How to enrol
What you need to know
Entry Requirements
Upskilled always want to ensure that our students are enrolled in the right course for them.
These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.
As a guide, entrants to this program may be best suited for students who have:
- Successfully completed year 10 or above school level (or equivalent)
- Own a business or work as an in-house consultant providing social media marketing services
*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.
Who is this course for?
- Business owners or freelancers looking to create new opportunities and boost their online presence across social media.
- Agencies wanting to improve their revenue streams and nurture their social media assets.
- Social media influencers that want to learn how to monetise content and collaborate with businesses to grow their following count.
- Marketing professionals who want to further their knowledge and find ways to increase their ROI for existing clients. This course can also help them advance their skills in campaign management as well as review and analyse data to target prospective customers.
Dedicated Support
Jonathan Tanner, the CEO and Co-Founder of Social Media College will be your instructor. He has spent over 15 years working with over 50 businesses in helping them use social media to boost their revenue. Jonathan has worked with a wide range of startups and companies, and has a strong passion for social media marketing.
FAQs
Social Media Strategy is basically planning ahead on what you want to do when it comes down to both your paid and organic social media campaigns. Its purpose is to keep in mind your target audience, your budget (if you plan on having paid campaigns), the key messaging and what type of assets you need to support your campaign.
Without a proper strategy in place, you may not get the desired results from your social media campaigns. By planning out the content and the strategy, it comes with tailored execution and an opportunity to measure results so that you can improve them in the future.
If you're looking to improve your ways of drafting and executing strategies from your social media campaigns, then the Short Course in Social Media Strategy may be for you. This is a course that specifically helps you plan and execute campaigns and have a strong strategy behind it, which can be beneficial if you already have a strong background in social media marketing.
This course can help you gain the skills you need in social media strategy to support your marketing objectives across digital campaigns. Being an online course, you'll have unlimited course access for 6 months. The Short Course in Social Media Strategy can also be completed in 20 hours, which can be ideal if you're a busy professional looking to gain skills quickly when planning and executing social media campaigns.
To enrol in a Short Course in Social Media Strategy, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information. Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.