Marketing
Marketing is one industry where you will always find hundreds, if not thousands of relevant jobs advertised.
What does the marketing industry look like?
All companies, large and small, require marketing and marketers to spread their brand purpose, gain customers and sell their products. Marketing offers growth for jobs, growth for clients, and an exciting, creative and dynamic working environment for those who work in the sector.
What job roles are there in marketing?
Working in marketing is a job role that you can take anywhere in the world. There are jobs all over Australia, and you could find yourself working for exciting brands and products in many capacities, for example, in:
- digital
- acquisition
- social media
- creative
- data
- management.
Below is everything you need to know about starting your career.
What skills do you need to work in marketing?
Employers look for marketers who:
- have strong interpersonal skills
- are highly organised.
The topics, subjects, or knowledge areas workers rate as most important are:
- English language including the meaning and spelling of words
- rules of composition, and grammar
- media production
- communication, and dissemination, including written, spoken, and visual media.
Planning and coordination of people and resources is also essential; and showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. All these tasks are also essential to most job roles in marketing.
"It's a terrific course and if you really want to understand social media and excel in it, complete all the online learning and do extra."
Student Q&A: Marianne Mentis, Business Faculty Student - Social Media MarketingRead the full testimonial
Industry Insights
There's no doubt that the area of Marketing is an exciting and growing profession, which offers stability, career fulfilment and a wide variety of job roles
Marketing Outlook & Salary
Full Time
Content strategist
Full Time
Social media managers
Full Time
Product managers
Age Range & Education Levels
34 years old and younger
50.9%
35-54 years
42.5%
55 years and older
6.6%
Below Certificate III
18.6%
Certificate III and IV
8.4%
Diploma and above
73%
* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.
Possible job roles
There's no doubt that the area of Marketing is an exciting and growing profession, which offers stability, career fulfilment and a wide variety of job roles
Why study marketing with Upskilled?
Upskilled’s interactive marketing courses are delivered online, giving you the flexibility to enrol anytime of the year and study at your own pace.
What will you learn?
Among other things, you'll learn how to:
- undertake project work
- design and develop an integrated marketing communication plan
- set up and review direct marketing activities.
During your studies, you’ll also learn how to:
- establish and adjust the marketing mix
- plan social media engagement
- develop a media plan.
Alongside this, you will graduate being able to:
- implement and monitor direct marketing activities
- plan market research
- identify and evaluate marketing opportunities.
What other study perks do you get with Upskilled?
Furthermore, your online course includes:
- comprehensive student support to help you throughout your study
- a dedicated online lecturer will be provided to assist you in your learning process and offer academic support
- access to a range of collaboration and communication tools that enable you to network and discuss with other students in your field, further enriching your overall student experience.
Some of the diplomas and certificates allow you to graduate with a Nationally Recognised Qualification that can boost your chances of employment and more opportunities to accelerate your learning even further.