Digital Marketing Strategist

What does a Digital Marketing Strategist do?

Digital marketing strategists assist clients to ascertain how to use the internet to achieve growth and sales objectives.

Read more about the marketing industry.

What are the key skills of a Digital Marketing Strategist?

Digital marketing strategists work with marketing and brand managers to develop and maintain online marketing systems.

• Undertake meticulous online research into clients and competitors
• Understand and act upon industry best practices and ensure compliance with legal regulations
• Maintain a range of websites and social media assets
• Conduct regular audits of online assets and assess effectiveness
• Keep up to date with developments in this fast-moving industry
• Create exclusive and sales-enhancing digital campaigns for clients

How to become a Digital Marketing Strategist

Digital Marketing Strategists generally require a bachelor's degree in marketing, advertising, communication or journalism. However, you can also build digital marketing skills by undertaking specific certifications or short courses.

You may benefit from studying either a BSB50620 - Diploma of Marketing and Communication and 10904NAT - Diploma of Social Media Marketing as these qualifications can help you get a good grasp of key digital marketing concepts.