Marketing Officer

What does a Marketing Officer do?

Marketing officers perform tasks related to the maintenance, establishment and enhancement of brand awareness.

Read more about the marketing industry.

What are the key skills of a Marketing Officer?

Marketing officers are responsible for the development and implementation of advertising campaigns and other marketing activities.

• Liaise with managers and clients to understand marketing requirements
• Plan and create advertising campaigns to meet marketing strategy requirements
• Use analytics to monitor the success of advertising campaigns
• Keep abreast of technological and digital advances related to marketing
• Be aware off and act upon predictions for global future trends
• Offer advice towards the development of specific marketing strategies, including market share, distribution channels and product mix

How to become a Marketing Officer

If you're interested in pursuing a career as a Marketing Officer, you'll ideally need to have qualifications that major in marketing, advertising or communications at a university level. However, it's possible to still secure a role without having a formal education since the tasks and responsibilities can be learnt on-the-job.

Qualifications such as a BSB40820 - Certificate IV in Marketing and Communication or BSB50620 - Diploma of Marketing and Communication could be great study pathways if you're keen to do a course that's shorter than a bachelor's degree.