Social Media Manager

What does a Social Media Manager do?

Social media managers coordinate social media activity and assist in the development of digital marketing campaigns.

Read more about the marketing industry.

What are the skills of a Social Media Manager?

Social media managers oversee the work of others to create, execute and analyse digital media campaigns in line with company requirements.

• Have a high level of confidence in your social media skills
• Appreciate and make effective use of the differences between social media platforms
• Understand how to use social media analytics to enhance performance
• Communicate with other managers to develop social media campaigns
• Keep a close eye on emerging trends and new technologies
• Engage in research to ensure a high level of service in this fast-paced industry

How to become a Social Media Manager

To become a Social Media Manager, you generally don't need to have formal qualifications, however, having a social media qualification can put you at an advantage. Studying a course related to marketing, advertising or public relations is ideal or short course options that focus on social media strategy.

We recommend studying a 10904NAT - Diploma of Social Media Marketing if you want to receive a nationally-recognised qualification and learn more about the typical social media marketing process and create effective campaigns.

If you prefer to upskill in a shorter time frame, you can also study a Short Course in Social Media Marketing.