Content Strategist

What does a Content Strategist do?

Content strategists create and manage online marketing campaigns including social media campaigns.

Read more about the marketing industry.

What are the key skills of a Content Strategist?

Content strategists manage creative marketing campaigns to build strategic partnerships and achieve company sales goals.

• Liaise with other managers to understand business objectives and set marketing goals
• Develop content strategies to meet given targets
• Create exclusive social media and online written content to stimulate consumer interest and sales
• Understand industry best practices and ensure compliance with legal requirements
• Analyse existing content to ascertain and manipulate gaps
• Work with internal and external content creators to ensure content flow

How to become a Content Strategist

You'll typically need a bachelor's degree majoring in English, Journalism or Communications to become a Content Strategist.

However, you can still build the skills and experience through short courses and on-the-job training for roles that specialise in content marketing.

Content Strategists need to be excellent writers and understand the information consumers need, as well as support the content marketing objectives of a business or organisation.

Studying the BSB50620 - Diploma of Marketing and Communication can give you a good grasp on key concepts in the Marketing field, such as understanding your audience reach and writing persuasive copy.