Search Engine Optimisation (SEO) Certification Training
Course Overview
Boost website growth and social media engagement with our Advanced Search Engine Optimisation (SEO) certification. This self-paced program covers keyword research, web analytics, content marketing, and more. Through hands-on projects and practical industry challenges, you'll gain the skills needed to pursue entry-level SEO and digital marketing roles. Learn how search engines work, master analytics, link building, and content creation, and become a credible SEO expert in today's digital marketing field.
What you will learn
By the end of this Advanced Search Engine Optimisation (SEO) Certification Training, you will accomplish the following:
- A solid skillset in web optimisation, management, and analytics
- A strong knowledge of relevant SEO tools, such as Google's Keyword Trends and Search Console
- A thorough understanding of the web and content marketing process
Tools Covered
- Majestic
- MOZ
- Semrush
- SpyFu
Course Modules
This short course covers critical areas of SEO, including search engine basics, design, architecture, algorithm updates, and common tools. You'll learn to optimise, market, and analyse website performance, and create engaging content for online audiences. Led by verified SEO experts and offered through self-paced learning, this course helps you build practical skills for one of today's most in-demand marketing fields.
Course Introduction
What Will You Learn?
Delivery mode: self-paced learning only
Introduction
Evolution of Search Engines
Search Engine Process and Components
Working of a Search Engine
Web Directories
What Is Search Engine Optimisation?
Advantages of SEO
Barriers in SEO
SEO Techniques
Quick Recap
Knowledge Check
Delivery mode: self-paced learning only
Introduction
On-Page SEO
Title Tag Optimisation
Meta Keywords and Descriptions
Heading Tags
Engaging Content
Image Optimisation and Interactive Media
Outbound and Internal Links
On-Site SEO
URL Optimisation
Sitemaps
Domain Trust and Local Domains
Mobile Site Optimisation and Responsive Websites
Yoast
Site-Loading Speed
Off-Page SEO
Demo: Ahrefs
Social Media
Blogging
Localisations and Citations
Inbound Links
Quick Recap
Knowledge Check
Delivery mode: self-paced learning only
Introduction
Technical SEO: Overview
Factors in Technical SEO: Overview
Internet Search Engine Algorithms
Mechanism of Web Crawlers
Google Search Algorithms
Google Business Profile
Google Ads Keyword Planner
Demo: Keyword Planner
Google Trends
Demo: Google Trends
PageSpeed Insights
Demo: PageSpeed Insights
Google Analytics
Google Search Console
Search Appearance
Search Traffic
Google Index
Crawling
Use of Robots.txt File
How to Find and Fix 404 Errors
Security Issues
Site Settings
Google Panda Google Penguin and Google
Google Penguin
Google Panda
Google Panda Penalty Recovery
Google Penguin Penalty Recovery
Real Ranking Signals
Market Analysis and User Psychology
Industry Key Drivers
Comprehend and Connect with User
Significance of UI and UX Design
Quick Recap
Knowledge Check
Delivery mode: self-paced learning only
Introduction
Impact of Links on Search Engine Rankings
Six Ways Search Engine Judges Links
The Psychology of Linking
Types of Link Building
Important Factors of Link Building
Link Building Resources and Utilities
Link Building Tools
Choosing the Right Link Building Strategy
Content Syndication
Incentive-Based Link Marketing
Search Engines Battle with Link Spam
Social Networking for Links
Quick Recap
Demo: Yoast SEO
Demo: Moz
Spotlight
Knowledge Check
Delivery mode: self-paced learning only
Introduction
The Mission of Search Engines
The Market Share of Search Engines
Human Goals of Searching
Determining Searchers Intent
How People Search
How Search Engines Drives Commerce on Web
Eye Tracking How Users Scan Results Pages
Click Tracking
Quick Recap
Knowledge Check
Delivery mode: self-paced learning only
Introduction
Black Hat SEO
Irrelevant Content
Targeting the Wrong Audience
Competition
Overlooking Social Media as a Medium
Ignorance of UX for a Website
Missing XML and HTML Sitemaps
Slow Page Load Time
Use of Flash on a Site
JavaScript Accessibility Issues
Quick Recap
Knowledge Check
Delivery mode: self-paced learning only
Introduction
Types of Sitemaps
Creating a Sitemap
Popular Sitemap Generators
MindNode
WriteMaps
DynoMapper
Quick Recap
Demo: Screaming Frog
Knowledge Check
Delivery mode: self-paced learning only
Introduction
The Ongoing Evolution of Search
Searchable Content and Content Types
Personalization Localization and User Influence on Search
The Increasing Importance of Local Mobile and Voice Recognition Search
Increased Market Saturation and Competition
SEO as an Enduring Art Form
Quick Recap
Demo: Semrush
Spotlight
Case Study on Kentucky Fried Chicken KFC
Knowledge Check
Delivery mode: self-paced learning only
Payment Options
Upskilled Payment Plans
For Upskilled courses delivered by Simplilearn - we can arrange for you an interest-free, flexible and easy to manage monthly payment plan.
All amounts are in AUD. Prices includes GST. Talk to an Upskilled Consultant to know more. Call 1300 009 924. Terms & Conditions Apply.
Course projects
As part of your training, you'll learn to apply your SEO knowledge to real-world projects simulating relevant industry challenges.
Keyword Analysis and Research
SEO Structure Planning
Website Audit Documentation
Inbound Link Building
Show off your achievements
Earn your Advanced Search Engine Optimisation (SEO) Certification
Digital certificates are the new way for Upskilled and Simplilearn graduates to offer proof of their hard earned knowledge or skill set.
Additionally, upon completion of the entire short course, you will earn a certificate demonstrating your competence and actionable expertise as an experienced certified SEO professional.
Differentiate Yourself
Set yourself apart from the competition by certifying your demonstrable expertise to your employers. This is your ticket to get your foot through the door and proof that you have verified SEO in real world environments, making you job ready as a full-fledged expert.
Share your achievement
You worked for it, you earned it! Share your achievement loud and proud! Talk about your Advanced Search Engine Optimisation (SEO) certification on LinkedIn, Twitter, Facebook. Add it to your CV to stand out and showcase to your employers.
FAQs
An Online Bootcamp is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.
A Short Course on the other hand are shorter courses that is designed to target developing a specific skillset or topic. They generally are much quicker to complete than Bootcamp Programs.
In an age where digital presence is everything, SEO specialists are hired to ensure the utmost engagement for a business' website, social media, and other online channels. These professionals analyse and improve online content as necessary to help them rank higher among search engine results - implementing proper keyword research, link-building, and audience targeting, among other strategies. Those in this role typically work for a digital marketing agency, within a digital marketing team, or on a freelance basis for clients. According to Indeed, the average SEO specialist in Australia currently earns about $87K AUD a year.
This Advanced SEO training course can equip you with the critical skills to start pursuing entry-level opportunities in this growing field. With practical, hands-on projects and a thorough overview of the latest tools, you'll build the in-demand experience required of a sought-after SEO professional (and officially verify this skillset through a certificate of course completion).
With online trends constantly evolving, we've taken care to ensure this course (delivered in partnership with Simplilearn) offers the relevant, competitive training required of today's SEO professionals. We've made the sure the content is updated to current industry trends and search engine algorithms, reflecting current market needs and keeping your skillset sharp for new and emerging opportunities. Additionally, this program is lead by certified experts of the field, who constantly research on the latest trends and ensure these are integrated into the training material.
As such, students who undertake this course can rest assured that they're training with up-to-date practices and tools, helping bolster their value in the industry's growing job market.
Those who undertake this Advanced Search Engine Optimisation (SEO) certification training will earn a certificate of course completion upon graduation.
There are no pre-requisites to joining this course, meaning anyone with an interest in learning SEO are welcome. However, having a basic knowledge of HTML, internet usage, and Microsoft Office is recommended for a successful training experience.
To obtain your Advanced SEO certification, you must:
1) Complete at least 85% of the course
2) Complete the five projects provided
3) Complete one simulation test with a minimum passing score of 75%
To help prepare you for the certification, students also have access to one (1) practice test as part of the course.
No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.
According to findings by WebFX, about a whopping 93% of online user experiences begin with the use of a search engine. On top of that, the closing rate of SEO leads is far higher (14.6%) than that of traditional marketing (1.7%). Learning advanced SEO will not only bolster the effectiveness of your digital marketing strategies, but it can also make you a valuable marketing expert among potential employers - with the average SEO specialist earning a higher-than-average salary of $87K AUD per year.
Additionally, you'll get to learn the various nuances of content marketing and and web analytics - both highly critical areas of successful digital marketing.
With certified experience and skills in the field, you're bound to broaden your opportunities as a marketing specialist; helping businesses broaden their online audiences, engagement, and web conversions.
Pursuing our Advanced SEO certification training course is a valuable first step towards entering the SEO (or general digital marketing) field. You'll delve into the the varying aspects of search engines, how they work, and how to best leverage them for better online leads and web performance. Additionally, you'll explore related areas of content marketing and web analytics, helping you better target key audiences, influencers, and customers; while using the right tools to effectively measure campaign and content effectiveness. With plenty of hands-on projects and practical exercises, you'll gain the "job-ready" skills required to start pursuing entry-level roles in this growing job market.
Upon completion of the program, you'll also be granted a certificate of course completion - verifying your newfound skills as an SEO professional.
Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.
With the industry relevant knowledge and skills you gain from our Advanced Search Engine Optimisation (SEO) Certification Training short course, you are eligible to apply for in-demand jobs including:
- SEO Manager
- SEO Strategist
- Marketing Analyst
- SEO Specialist
- Digital Marketer
- Content Marketer
- Social Media Manager
Upskill to stay ahead of the curve.
Speak with an Upskilled Education Consultant to gain insightful guidance on identifying the ideal course for your career path and future aspirations.