Short Course in YouTube Marketing
Course Overview
We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.
YouTube is a popular platform that has become a staple for generations in marketing videos to a wider audience. If you're looking to boost engagement and grow your subscriber count for your business, the YouTube Marketing short course created by Social Media College is a perfect opportunity for you to expand your skill set and ensure that your video marketing strategies are well-executed on YouTube.
What will you learn?
If you successfully complete this course, you'll be able to:
- Create engaging YouTube videos
- Use paid YouTube ads
- Record, edit and publish videos
- Grow and manage your channel
- Analyse and report
Studying with Upskilled
What's Included?
By choosing Short Course in Introduction to Community Services, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
Course Modules
To satisfy the requirements of this course, you'll need to complete the following modules
Understand the course and YouTube overview including features and advantages.
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity.
Optimise your campaigns with analytics and insights. Report on key metrics.
Payment Options
Hear from our past students
I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.
Excellent Opportunity to gain Knowledge for Business Administration Certification III
I have commenced studying Diploma of Leadership and Management. My Course Coordinator Sarah has been very approachable, prompt in answering queries, and providing relevant information and documentation for RPL process.
I enrolled in the Diploma of Leadership & Management, before i had trouble with completing the assignments and Sarah has been very helpful to help design a winning process. Thank you
How to enrol
What you need to know
Entry Requirements
Upskilled always want to ensure that our students are enrolled in the right course for them.
These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.
As a guide, entrants to this program may be best suited for students who have:
- Sucessfully completed year 10 or above school level (or equivalent)
- Own a business or work as an in-house consultant providing social media marketing services
*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.
Who is this course for?
The YouTube Marketing short course is perfect for those looking to gain skills in optimising video content and learning how to market their business on the channel.
Whether you're a business owner or an in-house social media specialist for an agency, this course is beneficial in learning the ropes of creating effective campaign strategies and maximising the opportunities needed for your video content to land in front of the right audience.
The T&Cs of your purchase is governed by Social Media College policies, which can be found here.
Dedicated Support
As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.
FAQs
YouTube Marketing is the process of promoting businesses and products on the platform. Video marketing has become a popular avenue when it comes to advertising, particularly with the millennial and Gen Z audience. If you want an effective way in reaching your audience through video content, YouTube is the best platform for both organic and paid campaigns.
If you're an organisation or business looking to boost your brand's visibility and reach a wider audience (beyond your target market), YouTube Marketing can be an impactful medium if you're looking to repurpose content or try a different style of advertising.
If you're keen to develop skills in YouTube Marketing, then you may benefit from studying the Short Course in YouTube Marketing. This course will teach you how to maximise advertising opportunities on the platform by optimising video content and creating strategies that will help you get the results that you want.
The course can also be completed in just 20 hours, helping you gain job-ready skills in YouTube Marketing. It's also delivered online, providing you with the convenience of balancing both your work and personal priorities.
To enrol in a Short Course in YouTube Marketing, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information.
Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.