Public Relations Officer

What does a Public Relations Officer do?

Public relations officers work with organisations to manage the reputation of an organisation through marketing and communication activities. They may work in an in-house PR department or through an agency.

Read more about the marketing industry.

What are the key skills of a Public Relations Officer?

Public relations officers work with corporate clients and individuals to ensure the presentation of a positive image to a variety of communities.

• Taking responsibility for cohesive brand promotion and related communication tactics
• Explaining to managers the possible PR related outcomes of a variety of practices and policies
• Coordinating events to promote a strong and favourable corporate image
• Organising interviews with a variety of publicity media including newspapers, television and online presences
• Ensuring access to written information, photographs and videos suitable for publicity purposes
• Developing an awareness of the image and publicity activities of competitors

How to become a Public Relations Officer

You do not need to have formal qualifications to become a Public Relations Officer, however, employers look favourably upon candidates that do have the relevant educational background in communication or public relations.

Studying a BSB40820 - Certificate IV in Marketing and Communication is a course that is an ideal career pathway if you're interested in getting a start in the public relations field.