Promotions Manager

What does a Promotions Manager do?

Promotions managers take responsibility for the development and implementation of promotion schedules designed to encourage the purchase of goods or services.

What skills do you need to be a Promotions Manager?

Promotions managers develop strategies to promote specific products or services. They can work within an organisation or in an agency setting.

• Liaise with senior marketing and other managers to understand promotion goals
• Take a part in the development of promotional and marketing policies
• Develop promotions including deals to encourage target market purchases
• Organise and strategise to ensure promotions reach consumers in a timely manner
• Work within budgetary constraints to ensure an efficient and effective promotional service
• Ensure compliance with any legal restraints related to promotion

How to become a Promotions Manager

If you're interested in becoming a Promotions Manager, you'll ideally need to have a bachelor-level qualification related to business, commerce, and arts.

However, studying qualifications like a BSB50620 - Diploma of Marketing and Communication or the 10904NAT - Diploma of Social Media Marketing can give you a good grasp on promotional concepts related to the marketing field, as well as understanding consumer and digital trends.