Student Q&A: Michelle Badato

Michelle Badato* studied Social Media Marketing with Upskilled. Having done university studies back in 2011, she recognised that it was time to upskill and work towards a qualification in social media marketing as a way to stand out as a professional digital marketer.

In this Q&A, she shares how this course has helped her professionally, the benefits she's found from studying online and what she finds exciting about the social media marketing field. 

Why did you decide to study Social Media Marketing?

I graduated from University in 2011 and I knew it was time to upskill and get a new qualification that was current and updated. I already work professionally in digital marketing and social media, so having an accreditation to add to my resume will help me stand out as a professional. 

Could you tell us more about your role as Marketing Consultant at your company Greater Visuals?

As a marketing consultant, I work with B2B clients and assist with their social media and digital marketing needs. The rewarding part of my job is that I get to see small businesses grow as a result of the marketing campaigns I’ve implemented.

How has the course helped you professionally?

This qualification has helped my professional development as a digital marketer since I’m now certified in social media marketing. In addition to this, I’m now able to be a trainer and assessor. 

What were the main benefits of studying online?

Studying online allowed flexibility and convenience. I was able to study late every single night alongside my work and social commitments. My trainer Christine O’Brien was very helpful as she was available to answer my questions. My only criticism is that the RPL process was quite strict. 

What makes the field of social media marketing exciting? 

It’s a field that allows me to be creative and strategic. There are so many platforms and networks to utilise and I believe that social media marketing is the way of the future. 

Do you have any advice you’d like to share to those thinking about studying social media marketing?

You need to have your whole heart in it. Be sure to study every single day, even if it's only for an hour. Creating mini habits like studying, reading, watching and listening for even 30 minutes a day can help you get through the course faster. 

Level up your career with a social media marketing qualification 

If you're like Michelle and want to broaden your skillset in the marketing field, consider studying Social Media Marketing with Upskilled. You'll have the opportunity to further develop your skills and knowledge in the field of social media marketing.

Exploring topics like planning and implementing social media strategies, this online course can boost your credentials, especially if you're working towards securing a role as a social media manager or social media strategist. Get in touch with the Upskilled team on 1300 009 924 and enquire about this course today. 

*Michelle is now a trainer at Upskilled since 2020.