Social Media Specialist

What does a Social Media Specialist do?

A social media specialist is employed to maintain a client’s image online, devise marketing strategies to be implemented through social networking sites and foster customer engagement.

Read more about the marketing industry.

What are the key skills of a Social Media Specialist?

Social media specialists have the skills to devise and produce social media content, mitigate negative feedback, monitor metrics regarding audience engagement and develop customer outreach programmes.

• Copywriting and content production
• Analysing online traffic and engagement metrics
• Working within a team to locate and capitalise on social media trends
• Digital literacy

How to become a Social Media Specialist

You do not need to have formal qualifications to become a Social Media Specialist, however, employers look at candidates who have studied social media marketing quite favourably.

To have a more in-depth learning experience on the social media marketing process, we recommend studying the 10904NAT - Diploma of Social Media Marketing. If you're looking for a learning opportunity where you can upskill at a quicker time frame, Upskilled also has a Short Course in Social Media Marketing available.