Product Manager

What does a Product Manager do?

Product managers are responsible for overseeing the production of a business’ product (or products). 

Read more about the marketing industry.

What are the key skills of a Product Manager?

Product managers exert excellent leadership and managerial skills to ensure that product goals and standards are being met.

• Are excellent communicators, both oral and written to collaborate effectively with others
• Have strong leadership skills to direct their team and delegate work, as well as train newcomers
• Are good with managing expenses and making important financial choices
• Are innovative thinkers; may be required to contribute to new product marketing initiatives, ideas, and solutions
• Must be computer proficient with knowledge in Microsoft Office
• Are well versed in marketing and sales strategies

How to become a Product Manager

Formal qualifications are not needed to become a Product Manager, however, employers look favourably upon candidates that do have them. Product Managers typically hold qualifications related to IT, computer science, or marketing.

A course like a BSB50620 - Diploma of Marketing and Communication can help you gain the relevant skills and knowledge for this career pathway.