Market Research Assistant

What does a Market Research Assistant do?

Market research assistants are responsible for a range of tasks related to advertising and sales. They usually work with a marketing manager. 

Read more about the marketing industry.

What are the key skills of a Market Research Assistant?

Market research assistants support business growth by undertaking research into sales-related factors such as product mix, pricing and competitor activity.

• Undertaking detailed research as directed by marketing managers
• Preparing research documentation and dealing with logistics
• Communicating with a range of stakeholders and outside organisations
• Handling correspondence related to a variety of projects
• Analysing both quantitative and qualitative data
• Collaborating with team members as directed

How to become a Market Research Assistant

To become a successful Market Research Assistant, you'll generally need to have a bachelor's degree, so studying majors such as business, management, or economics may help you achieve this career outcome since these can give you the skills needed to keep up with industry trends and developments.

Studying the BSB40820 - Certificate IV in Marketing and Communication is a great starter course if you're looking to gain familiarity on market and consumer trends.