Junior Brand Manager

What does a Junior Brand Manager do?

Junior brand managers create and maintain strategies designed to market brands, create brand loyalty and increase recognition.

What skills do you need to be a Junior Brand Manager?

Junior brand managers develop strategies to increase brand awareness and marketing power. They can work within an organisation or as part of an external agency.

• Liaise with senior marketing and other managers to understand marketing goals
• Engage in research to gain relevant information including competitors, pricing and target markets
• Work with others to develop and implement branding and marketing strategies
• Allocate resources and work with others to ensure specified budgets are observed
• Present marketing and branding ideas to senior managers
• Ensure compliance with relevant legal requirements

How to become a Junior Brand Manager

It's possible to get a job as a Junior Brand Manager without any formal qualifications. However, some employers may prefer candidates with experience in the communications field. It's also encouraged to take on internships so that you have the guidance and mentorship of established Brand Managers.

Studying the BSB40820 - Certificate IV in Marketing and Communication is an ideal qualification if you're starting out as an entry-level marketing employee and want to study a course that provides a great overview of the field and its key concepts.