LinkedIn Marketing Short Courses
Course Overview
The LinkedIn Marketing short course created by Social Media College will have you tap into the professional network, creating social media campaigns that work - helping you connect with prospective customers and create B2B sales opportunities for your business.
By the end of this course, you will be able to execute social media campaigns on the platform, helping you build authority and engagement with your followers and increasing opportunities for B2B sales.
We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.
The LinkedIn Marketing short course created by Social Media College will have you tap into the professional network, creating social media campaigns that work - helping you connect with prospective customers and create B2B sales opportunities for your business.
LinkedIn Marketing is all about raising brand awareness and building rapport with community members, so this short course can help you develop the skills needed to make your content marketing efforts work and create impact.
Why should you do this course?
- Learn how to create strategies that help develop personal and brand awareness
- Maximise your lead generation opportunities on LinkedIn
- Build your skills on LinkedIn Marketing and be an expert in the social media marketing space
- Nathanial Bibby will be your instructor for this course. He is one of the world's leading LinkedIn marketers and social media strategists, and is known for his work as Managing Director of Bibby Consulting Group, Founder of LinkedInsider and creator and host of the weekly series, LinkedIn Heroes
What will you learn?
- Create a professional LinkedIn profile that stands out
- Build audience engagement and authority through organic and paid content
- Identify key connections on LinkedIn to maximise B2B conversion
- Find ways to generate new sales opportunities
Who is this course for?
- Marketing professionals looking to create a professional and lasting presence on LinkedIn and wanting to identify new business opportunities.
- Business owners needing to develop new lead generation techniques and increase conversation rate of enquiries.
- Sales professionals who need help to build a network of prospects to generate revenue on LinkedIn.
- Students & Job Seekers looking to polish their online presence on LinkedIn to help expand their job opportunities.
The LinkedIn Marketing short course will help you execute social media campaigns on the platform, helping you build authority and engagement with your followers and increasing opportunities for B2B sales.
In just 20 hours, you could become an expert planning and executing strategies on LinkedIn Marketing, making your content marketing opportunities on the platform count.
What you need to know
The duration of this course is up to 20 hours, comprising 9 modules.
As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.
All activities in the LinkedIn Marketing course has been designed so that you can completely tailor it to your own business needs and industry.
If you successfully complete this course, you'll be able to:
- Understand the key to LinkedIn profiles that attracts views
- Utilise your profile as a way to engage prospective customers
- Create and execute a LinkedIn content strategy
- Build your authority and reputation to increase trust
- Identify new clients and new business opportunities
- Get discovered through organic LinkedIn searches
- Access tools and templates to maximise efficiency
- Establish business pages that attract engaged audiences
- Develop a network of ambassadors who promote your services
The LinkedIn Marketing short course will equip you with the skills needed to plan and execute social media campaigns across the professional network. This means you get the opportunity to expand to B2B prospects, as well as create organic and paid content that can improve personal and brand awareness for your business.
Whether you're an in-house social media specialist or a business owner, LinkedIn is known to be the chosen platform to make your B2B marketing efforts worth it. You'll be well-equipped to build, connect and establish professional connections and engagement through your content on the channel.
The T&Cs of your purchase is governed by Social Media College policies, which can be found here.
Course Modules
To satisfy the requirements of this course, you'll need to complete the following modules
Understand the value and opportunities LinkedIn can offer.
Learn why LinkedIn isn’t like other social media platforms & why this is important.
Understand what people using LinkedIn are looking for - and how to create it.
Construct an authoritative personal profile that attracts the right audience.
Take your profile to the next level & turn it into your greatest marketing asset.
Develop a strategy for your business or personal brand that builds reach, awareness & sales.
Learn how to promote campaigns that create new business opportunities.
Engage a network of professionals who promote the products/services you offer.
Measure results & adjust your strategies to increase effective use of LinkedIn.
Entry requirements
Upskilled always want to ensure that our students are enrolled in the right course for them.
These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.
As a guide, entrants to this program may be best suited for students who have:
- Sucessfully completed year 10 or above school level (or equivalent)
- Own a business or work as an in-house consultant providing social media marketing services
*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.
Payment Options
FAQs
LinkedIn Marketing is running social media campaigns on the digital platform, particularly for those wanting to increase their B2B clientele and boost their personal brand.
People who appreciate content on LinkedIn are charmed with empowering stories and this is a great way to help build rapport to the online community. While there's opportunities to develop personal and brand awareness, LinkedIn is all about building connections with people to help generate new sales opportunities.
If you're a busy professional looking to boost your LinkedIn Marketing skills, then studying a short course related to the topic can be the perfect option. The Short Course in LinkedIn Marketing is a short course that can provide you with the skills to make your profile standout and create B2B opportunities for your company or organisation.
Being delivered online, you'll have the flexibility of studying in the comfort of your own home and be able to balance both your work and personal priorities. With a completion time of 20 hours and unlimited course access for six months, the Short Course in LinkedIn Marketing is the recommended learning opportunity if you want to maximise social media opportunities on the platform.
To enrol in a Short Course in LinkedIn Marketing, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information. Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.
Anyone looking to expand their audience and bolster their business (or personal) brand online will benefit from learning LinkedIn marketing. By learning to create an optimised, engaging, and well-written professional profile, your brand could successfully rank higher in search engine results, drawing in further potential clients, consumers, or new recruits.
According to recent research by LinkedIn themselves, 63% of business personnel surveyed are currently using the platform, with 22% intending to do so in the coming year. This site is thus an ideal hub for connecting with fellow industry professionals and other companies within your field.
Additionally, LinkedIn prides itself as being the most effective social media tool for recruitment. Reports show that 95 job applications are submitted to LinkedIn every second, with 6 people hired through the platform every minute.
With its ability to effectively market your personal brand, connect with other fellow professionals, and get in touch with a wide range of companies in your field; course training in LinkedIn can do wonders for your professional growth.
Upskilled's short course in LinkedIn Marketing particularly focuses on these areas as well as how to best navigate their landscape, create memorable content, and engage with the right communities.
Additionally, you'll also learn to make the most of their paid advertising features, allowing you to create effective marketing campaigns that reach the right eyes and uncover new business opportunities.
Aside from the social media marketing field, LinkedIn courses are also applicable to:
- Business management
- Digital marketing
- Human resources
- Entrepreneurship
- Social media consultancy
- Public relations
There are no special eligibility requirements for Upskilled's short course in LinkedIn Marketing. Students are simply recommended to have completed year 10 or above school level (or an equivalent qualification).
As a guide, those best suited to this course are those currently working in or pursuing social media marketing or business management. (To clarify any additional eligibility requirements, however, it is best recommended to speak with one of our Education Consultants for further information.