Advanced Pay Per Click (PPC) Certification Training
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Course Overview
Professional skills in paid marketing are crucial for engaging target audiences and standing out in the digital marketing field. Our program equips you with essential skills for leveraging paid digital advertising, including campaign organisation, PPC strategy implementation, and understanding different online audiences. By exploring pay-per-click advertising, you'll learn about web analytics, conversion optimisation, click-tracking, and driving measurable ROI. This course prepares you for entry-level PPC or digital marketing strategist roles. It aligns with certification exams under Google Ads and Bing Ads, setting you up for a successful career.
What you will learn
By the end of this Advanced Pay Per Click (PPC) Certification Training, you will accomplish the following:
- A comprehensive understanding of various online audiences and how to effectively target them through digital advertising
- Skills to leverage effective keywords, keyword research, and keyword organisation
- Knowledge of optimising paid marketing strategies for greater business or website traction
Course Modules
This short course explores all critical facets of paid marketing, including keyword research, ad creation and testing, audience targeting, and campaign management. You'll learn concepts of quality scores, the buying funnel, click tracking, and more and gain experience in the latest tools and methods of automation. Aligned with Google Ads and Bing Ads certifications, you'll build the industry-standard skill sets required to verify your skills in the job market, establishing yourself as a credible PPC specialist.
- Lesson 1 - Course Introduction
- Lesson 2 - Psychology of Search
- Lesson 3 - Buying Funnel
- Lesson 4 - Understanding Keyword Organisation
- Lesson 5 - Keyword Match Types
- Lesson 6 - Negative Keywords and Managing Search Terms
- Lesson 7 - Keyword Research
- Lesson 8 - Creating Compelling Ads
- Lesson 9 - Advanced Ad Features
- Lesson 10 - Ad Testing
- Lesson 11 - Ad Extensions
- Lesson 12 - Campaign Types Budget and Reach
- Lesson 13 - Location and Language Targeting
- Lesson 14 - Introduction to Audience Types
- Lesson 15 - How to Segment Data and Create Lists
- Lesson 16 - Using the Audience Lists to Reach Customers
- Lesson 17 - Introduction to the Display Network
- Lesson 18 - Display Targeting Options
- Lesson 19 - Display Ad Formats
- Lesson 20 - Setting And Measuring Goals
- Lesson 21 - Bidding and Attribution
- Lesson 22 - Reporting and Testing
- Lesson 23 - Ad group organisation
- Lesson 24 - Campaign organisation
- Lesson 25 - Working with Multiple Accounts
- Lesson 26 - Introduction to Quality Score
- Lesson 27 - Working with Quality Score
- Lesson 28 - Quality Score Diagnosis and Pivot Tables
- Lesson 29 - Setting Up Your PPC Strategy
- Lesson 30 - Creating Your Account
- Lesson 31 - Managing Your Account
- Lesson 32 - Shopping and Video Campaigns
- Lesson 33 - Automation and Other Tools
Career outcomes
Pay Per Click (PPC) Specialist
Digital Marketer
Search Engine Marketing (SEM) Specialist
Payment Options
Course projects
As part of your training, you'll learn to apply your Advanced Pay Per Click (PPC) knowledge to real-world projects simulating relevant industry challenges.
Keyword Research
Ad Creation
Audience Targeting and Strategy
Account Organisation
Show off your achievements
Earn your Advanced Pay Per Click (PPC) Certification
Digital certificates are the new way for Upskilled and Simplilearn graduates to offer proof of their hard earned knowledge or skill set. Additionally, upon completion of the entire short course, you will earn a certificate demonstrating your competence and actionable expertise as an experienced certified PPC professional.
Differentiate Yourself
Set yourself apart from the competition by certifying your demonstrable expertise to your employers. This is your ticket to get your foot through the door and proof that you have verified PPC in real world environments, making you job ready as a full-fledged expert.
Share your achievement
You worked for it, you earned it! Share your achievement loud and proud! Talk about your Advanced Pay Per Click (PPC) certification on LinkedIn, Twitter, Facebook. Add it to your CV to stand out and showcase to your employers.
FAQs
An Online Bootcamp is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.
A Short Course on the other hand are shorter courses that is designed to target developing a specific skillset or topic. They generally are much quicker to complete than Bootcamp Programs.
PPC specialists help leverage pay-per-click advertising campaigns to improve a business' website performance, conversions, and engagement. They manage aspects such as the campaign's SEO, its implementation, the ad display, and analysis of its overall performance, helping an organisation meet its digital marketing goals and objectives. As such, skills in keyword research, copywriting, landing page design, and audience targeting are mandatory for those in this role.
The average PPC specialist currently earns a higher-than-average salary of $93K AUD per year, according to statistics by Indeed.
With an Advanced PPC certification under your belt, you'll not only build the necessary skills and knowledge for executing successful digital ad campaigns - but you'll also establish yourself as a credible expert in this growing, sought-after profession.
As online trends constantly evolve, this course (delivered in partnership with Simplilearn) has strived to provide the most up-to-date, competitive training required of today's PPC specialists. We've taken the time to consider current market trends, ensuring our content reflects and that its materials are regularly upgraded to match the latest job market needs. Additionally, this program is lead by certified trainers in the field, who do their part in researching new and emerging industry trends - integrating these new tools, practices, and skills into the course material as necessary.
No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.
Students who successfully complete this program will earn a certificate of course completion, upon passing the simulation exam (with a minimum score of 60%).
The training provided through this course is also aligned to the Google Ads certification and the Bing Ads certification.
To earn your Google Ads certification, you must:
1) Register on the Google Academy website upon completion of the Advanced PPC course
2) Sign up to undertake the Google Ads certification exam
3) Complete the two (2) assessments provided - (a Google Ads Fundamentals assessment and an additional product area assessment)
To earn your Bing Ads certification, you must:
1) Register on Microsoft's website
2) Sign up for the Bing Ads certification exam
3) Prepare for the exam content by visiting the Bing Ads training section to view free training material on the various features and campaign tools of Bing Ads
4) Pass the certification exam with a minimum score of 80%
Both certifications are only valid for 12 months, after which you'll be required to re-take the exam in order to maintain your certification status.
The need for PPC specialists is expected to grow as online marketing becomes an ever-necessary strategy to maintain business relevance. In fact, the global market for PPC is expected to meet a whopping 28.62 billion USD (over 44.53 billion AUD) by 2027, according to Fortune Business Insights. The industry is thus ripe for opportunity for those looking to specialise in this field, and can offer plenty of transferable skills in other areas of digital media - including content marketing, web analytics, social media management, and online marketing analysis. You'll also play a vital role in the long-term success of a business, helping them effectively bolster their online presence for greater sales and broader audience engagement.
Additionally, with this content aligned to globally-recognised certifications under Google and Microsoft, you'll get to verify yourself as a credible expert in the PPC/digital marketing field. Such credentials offer proof of your up-to-date, competitive skillset, helping you draw the attention of potential employers on the job market.
According to Payscale, the average salary for those with a Google Adwords certification is currently $64K AUD per year. Microsoft-certified professionals (MCPs), on the other hand, earn an average of $95K AUD per year.
Our Advanced PPC certification training course is a highly recommended pathway into the digital marketing or PPC field, as it offers an in-depth look into how search engines work, how they can be optimised for better web performance, methods of effective keyword research, and the various tactics that play into successful online ad campaigns. You'll not only earn varying skills as a PPC specialist, but also build transferable knowledge in content marketing, web analysis, and general digital marketing processes.
Upon completing the program, you'll also have built the skills necessary to pursue certifications under Google and (Microsoft's) Bing Ads, helping further certify your skills at a global standard.
Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.
With the industry relevant knowledge and skills you gain from our Advanced Pay-Per-Click (PPC) Certification training, you are eligible to apply for in-demand jobs including:
- PPC Specialist
- Digital Marketer
- Marketing Analyst
- Paid Search Manager
- Search Engine Marketing (SEM) Specialist
- Search Engine Optimisation (SEO) Specialist
- Digital Marketing Manager
We're always here to help you succeed. Get a free education consultation with one of our Upskilled Education Consultants about this course or simply find out what's best for you.
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