SMC-PB

Personal Branding Short Course

Are you an entrepreneur or business professional looking to put your best foot forward online?

Our Personal Branding short course is perfect if you're looking to increase opportunities to connect with others, whether it's to help improve your employment outcomes, provide mentorship advice or simply build an online presence where you're a person of influence in your industry.

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Delivered by Social Media College

20 hours

8 Modules

6 months unlimited access

$795.00

ONE EASY PAYMENT
6 MONTHS UNLIMITED ACCESS

Increase opportunities to connect with others and build an effective online presence!

In just 20 hours, you can gain the skills needed to build a solid personal brand identity.

ENROL NOW & GAIN JOB-READY SKILLS IN PERSONAL BRANDING!

Enrol now

We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.

Are you an entrepreneur or business professional looking to put your best foot forward online? It's time to boost your knowledge and skills in all things personal brand, and we have a course that can help you do exactly that.

The Personal Branding short course created by Social Media College is perfect if you're looking to increase opportunities to connect with others - either to help improve your employment outcomes, provide mentorship advice or simply build an online presence where you're a person of influence in your industry.

Why should you do this course?

Learn what it means to have a personal brand and to own it
Build your credibility and establish professional connections in your industry
Provide leadership and build authority around your personal brand
Andrew Ford will be your instructor. He has been a leader in the digital marketing and branding industries for over 15 years and has worked for household names in the global tech business like Hewlett Packard and IBM.

What will you learn?

Have a clear understanding of your personal brand and the intentions behind it
Cultivate and define your personal brand identity
Plan and execute a comprehensive personal brand strategy
Learn how to establish your social media marketing assets
Leverage your connections and content

Who is this course for?

Entrepreneurs wanting to stand out on social media and give themselves a competitive advantage.
Freelancers & Consultants looking to integrate their personal brand with their business and using it to its full potential.
Social media influencers wanting to monetise their social media profiles and create opportunities of collaboration and networking, which boosts their following online.
Marketing professionals who are keen to generate business leads and establish themselves as experts in their industry.

It's not an overnight job to build a solid personal brand, which is why this short course is ideal for those wanting to make an impact either as an entrepreneur or consultant.

Building a solid personal brand can help you tap into other career opportunities or make meaningful business connections with people in your industry.

In just 20 hours, you can gain the skills needed to build a solid personal brand identity, helping you create impact across your social media assets.

Course structure

The duration of this course is up to 20 hours, comprising 8 modules.

As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.

All activities in the Personal Branding course has been designed so that you can completely tailor it to your own business needs and industry.

If you successfully complete this course, you'll be able to:

Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology
Describe your personality and values, and learn how it fits with your personal brand.
Recognise your life-stage and resources, and how they align with your personality and values.
Identify the different social media channels and what might work for your brand.
The importance of LinkedIn for your personal branding and how to set up your profile.
Recognise the importance of a website in your marketing strategy and how to boost your SEO.
Recognise different tools to find more connections and generate high quality content.
Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal.

Course Detail

The Personal Branding short course will help you develop the skills you need to create and boost your personal brand across your social media assets.

If you have the desire to form meaningful professional connections and want to become a person of influence in your industry, this short course can equip you with the knowledge needed to create a comprehensive social media strategy that highlights your personal brand's authenticity.

The T&Cs of your purchase is governed by Social Media College policies, which can be found here.

Course Structure

To satisfy the requirements of this course, you'll need to complete the following modules

Module #1

The Power of Personal Branding

Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology.
Module #2

Understand: Values and Personality

Describe your personality and values, and learn how it fits with your personal brand.
Module #3

Understand: Life-stage and Resources

Recognise your life-stage and resources and how they align with your personality and values.
Module #4

Build: Social Media

Identify the different social media channels and what might work for your brand.
Module #5

Build: LinkedIn

The importance of LinkedIn for your personal branding and how to set up your profile.
Module #6

Build: Websites and SEO

Recognise the importance of a website in your marketing strategy and how to boost your SEO.
Module #7

Leverage: Connections and Content

Recognise different tools to find more connections and generate high quality content.
Module #8

Leverage: Pitch and Close

Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal.

Completion Certificate

Entry requirements

Start date

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may be best suited for students who have:

Sucessfully completed year 10 or above school level (or equivalent)
Own a business or work as an in-house consultant providing social media marketing services

_{*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.}

FAQs

What is Personal Branding and why is it important?

Personal Branding is referring to how you promote yourselves to others. This is important because it can help you build authentic connections with people online and even help you gain job opportunities you didn't think were available to you.

By promoting yourself on either LinkedIn or Instagram, you create an image that people may resonate with. It also can open up opportunities where you can provide mentorship to others, be a thought leader in the corporate space or even share resources that align with both your personality and values.

What are the benefits of enrolling in a Short Course in Personal Branding?

If you lack the confidence of building your personal branding in the social media space, then you may benefit from studying a Short Course in Personal Branding. This is an online course that can provide you with the flexibility and convenience of studying anytime, anywhere. You'll also have unlimited access to the course for six months, helping you revisit the content in personal branding when you need a refresher.

In just 20 hours, you could be on your way in gaining skills to build a personal brand that you're proud of, helping you build professional connections with people and tap into other career opportunities.

How to enrol in a Short Course in Personal Branding?

To enrol in a Short Course in Personal Branding, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information. Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.

Who will benefit most from personal brand management courses?

Personal brand management courses are focused on helping you establish an engaging, memorable, and unique brand presence online. As such, those currently pursuing a business, working in business management, or working in the marketing field will benefit most from personal brand management courses.

Are branding courses only for entrepreneurs and marketers?

Branding courses can be helpful for anyone looking to grow or reach an online audience. While entrepreneurs and marketers are the first to come to mind (and can especially benefit from such training), those working in business consultancy, social media influencing, SEO strategy, website development, and recruitment management may also find these studies helpful.

How can branding courses help me with career growth?

Branding courses can offer plenty of benefits for those looking to grow their career. These include:

The ability to craft both a professional and memorable brand online
Familiarity with multiple social media channels, helping you identify the best ones suited to your career goals
The skills to plan, develop, and execute successful marketing strategies online
The ability to form and maintain valuable connections with industry peers or potential employers online

Is it possible to start a freelance marketing business after finishing a branding course?

Starting a freelance marketing business right after finishing a branding course is possible, though it may help to further your business skills through other courses in management and marketing. However, branding courses are a good first step towards establishing your own business, as they can help you define your personality, values, and unique goals as an entrepreneur. They can also help you get started on getting your name out there, making a memorable first impression among potential clients, and forging the initial connections you need to get your business off the ground.

A branding course could additionally grant you valuable entry-level skills in social media, such as building a familiarity with popular channels - including Facebook, LinkedIn, Instagram, YouTube, and Twitter.

What skills are important for brand management?

Succesful personal brand management requires a sound understanding of one's professional goals, values, and personality - and how these match up to the skills demands or industry trends of their field.

Expertise in popular social media channels, and the platforms best suited to specific audiences
The creativity to form a unique brand image that successful represents a company's values, offerings, and overall mission
Excellent communication and interpersonal abilities for collaborating with sales teams, marketers, public relations, social media influencers, and graphic designers
Excellent customer service for engaging with online audiences and responding to reviews/enquiries
The research skills to perform competitor analysis or market trends

Which career fields can I work in after taking brand management courses?

Potential career fields you could pursue upon taking brand management courses include:

Digital marketing
Business management
Public relations
Social media marketing
Brand management
Entrepreneurship/Freelancing
Online content strategy
Marketing consultancy